People-based marketing is the highest need in bridging social media advertising and marketing technology. Some of our clients have large successful business operations offline and are looking for smart ways to leverage digital and social media tools to create organic growth opportunities. Our speciality is driving business growth either online or offline, with a 360 audience view, and exploiting digital and social media tools to do so.
We specialise in developing smart applications of social media marketing in the following areas:
People-based sbConnector marketing is for identifying, measuring and tracking influencers and cohorts to build capability analytics and insights.
We use both proprietary and off the shelf social media tools for online and offline operations
sbConnectorTM is our proprietary social media tool designed to provide a new capability to connect and engage people on a range of selected social channels. The core product is a series of web robots and crawlers that can find and collate individual account information on mass from various client data sources, on multiple social media channels, and then conducts a range of automated interactions depending on the desired outcome.
The web robots are proprietary in house technology along with the know-how involved in developing the list of names for the client, selecting the preferred social media platforms, searching filtering and collating the social media ID’s, building capability and performance dashboards, integrating APIs, and designing the bidirectional information required between customer relationship management databases and automated engagement programs.
The sbConnector social media tool provides a number of new capabilities for our customers on their journey to becoming a social business.
Visualize, measure and benchmark your organisation’s social media connectivity of individuals within a stakeholder ecosystem. Use social media data to deliver active data in your marketing program about customers, influencers, and other stakeholders.
Enable organisations to develop social media direct marketing databases and processes from their existing email and name based customer databases for loyalty programs, customer service, product recalls and remarketing exercises.
Enable the personalised connectivity and people-based marketing of large cohorts using social media such as the employee base of government and large corporates, organisation and association alumni, as well as potential students, customers, clients and collaborators.